Pretty clumsy. A network promo ad casting call leaked to the Inter Webs:

The concept: The spots take place in the ESPN College Basketball Call Center (CBBCC). All of these guys are there representing their schools, calling people on the phone to get them to watch more College Basketball. Basically they are selling college basketball.

SEEKING:

[ DUKE UNIVERSITY ]
MALE. Our guy for Duke UNIVERSITY is a smart, with it, young WHITE male. He’s handsome. He’s from money. He is, in short, the kind of guy, everyone can’t stand. He is the kind of guy everyone wants to be.

[ NORTH CAROLINA ]
FEMALE. She’s a Southern bell. She is the counterpoint to Duke. Being young and pretty everyone wants to be around her. She’s charming. Not a dingbat, she’s sharp. …

[ TENNESSEE ]
FEMALE. Tennessee is orange crazy. The ice tray in her orange fridge, that freezes the water she dyes orange, is that orange. The party girl cowboy hat she wears is a white and orange zebra print. The tattoo on her lower back is Pantone 3 for that Tennessee orange. The only thing that’s not orange is her dog, which is the20mascot Smokey. Did we mention she’s crazy? A slutty girl who would hang out at the cowgirl hall of fame. …

[ MARYLAND ]
MALE. He plays lacrosse. A dude. Low key. Mid Atlantic, wears baseball hats and chinos.

Of course the dumb stereotypes got Bristol in trouble. The ad campaign has been canned before it ever was cast, let alone shot. Serves ’em right.

The dook kid is “the kind of guy everyone wants to be?” You mean everyone wants to be from New Jersey and annoying? And some dope confuses Carolina with Ole Miss or Vanderbilt. A “Southern bell” (sic) — in Chapel Hill? The Bell Tower maybe? Tar Heel women are impossibly hotter than any dopey belle.

The Terp guy omits the most important part — he has dark hair and dresses entirely in a selection of Maryland sweatshirts. And is always angry. He is stuck in College Park, afterall.

The Vol gal? That one is pretty much spot-on. Good ole rocky top…