Hendersonville is providing citizens discount cards for prescriptions. The article in the Times News is only a requirement for enrolling in the program. It took some digging to discover, but the cost of the reportedly free subsidy will be picked up by local pharmacies. The program is made available to municipalities that are members of the National League of Cities through CVS Caremark.

Pharmacies in the national discount network agree to absorb the cost of the discount. The benefit to the pharmacy of participating in the program is that it creates customer loyalty and increases store traffic.