The Uptown paper uses a huge package today to catch up on the WBCN story we’ve been following all week, adding a quote from Jason Lewis: “I think it’ll be the stiffest competition WBT has seen in a while.”
Well, it depends. If folks are looking for state and local content, they’ll still go to BT. But Lewis himself does have name ID in this market and going head-to-head with John Hancock presents listeners with two very different shows and personalities.
I guess we’ll just have to wait for the ratings books and go from there.
