Life: “Starting Dec. 15, Carl’s Jr. becomes the first major fast food chain to introduce a burger topped with a fried egg, developed exclusively with its breakfast customers in mind. … The Breakfast Burger features a fresh, fried egg, crisp bacon, hash brown nuggets, cheese, ketchup and a charbroiled all-beef patty, all on a sesame-seed bun.”

The Simpsons: (TV advertisement) “We take eighteen ounces of sizzling ground beef, and soak it in rich, creamery butter, then we top it off with bacon, ham, and a fried egg. We call it the Good Morning Burger.”