Shouldn’t this role be left to the private market? From the SMN:

The town of Maggie Valley fired its part-time festival director after he failed to produce results a few months into the job.

The town hoped their new hire, Bill Cody, would lure more festivals to the town-owned festival grounds as a way to bolster Maggie’s tourism economy.

“We anticipated that the position would continue for a while, but it just wasn’t working out,” said Town Manager Tim Barth, who made the decision to terminate Cody two weeks ago…..

Cody told the Parks, Recreation and Festival Advisory Committee that it posed slight problem telling promoters that the rental fee is $1,500, then continuing to tack on charges.

Maggie Valley will likely hire a new festival director. Cody’s salary, equivalent to about $750 per week, was paid by tourism revenue, namely a 1 percent tax on overnight lodging earmarked for tourism initiatives in Maggie.