by Katherine Restrepo
Director of Health Care Policy, John Locke Foundation
Millennials have grown up with the wonders of mobile technology. Because of this, they are accustomed to instant gratification. They like convenience. And their consumer behavior is driving businesses to appeal to America’s largest generation.
Zoom, a company that acts as both insurer and medical provider with 30 retail clinic locations scattered across Washington State and Oregon, is doing just that. It’s targeting millennials by offering health care services in a holistic, convenient, affordable, and price-transparent environment. The clinic is more than just a one-stop-shop for getting up to speed on your basic medical care needs and prescriptions. There’s also cooking classes and exercise mentors.
Read the full article in today’s Kaiser Health News here.