Per Sport Media Watch:
NASCAR Sprint Cup racing from Talladega, the sixth race in the Chase for the Cup, earned a 2.7 final rating and 4.3 million viewers on ESPN Sunday — down 13% in ratings and 12% in viewership from last year (3.1, 4.9M) and down 16% and 15%, respectively, from 2012 (3.2, 5.1M).
And:
Overall, 23 of the 28 NASCAR races that can be compared to last year have had declines in ratings and 22 have had declines in viewership.
