“Oscars Bank on ‘Brokeback’ to Grab Viewers”
And 20-some years ago Coca-Cola Co. banked on “New Coke” to grab soda drinkers. Although “[t]he Oscars generally lure their biggest audiences in years when blockbusters … are favored to win,” and relatively few people actually saw “Brokeback,” the article states that “Brokeback” “has become a phenomenon far beyond those who have actually seen it, entering the pop-culture psyche….”
That is to say, it’s become the biggest late-night TV punchline generator since Monica Lewinsky.
