Surprised this isn’t bigger news –read about it first in N&R columnist Ed Hardin’s blog post but haven’t seen widely reported elsewhere —the Atlantic Coast Conference has sold naming rights to it’s men’s basketball tournament.

Is there a bigger meaning here, considering the ACC Tournament is sailing away from Greensboro for quite a while following this year’s tourney? You’re darn right, Hardin says:

The irony of it is what stings. Here in Greensboro, we’re about to lose the tournament after March for a long time, until 2020, and now we have to endure other people calling it by its NASCAR name for the foreseeable future, a future that includes a couple of tournaments in Brooklyn, of all places.

Check out the logo. Is that our old Pilot Life building? Is that the Empire State Building? Are we being too thin-skinned?

You’re darn right we are.

Gboro will get the tourney back in 2020. After that, who knows?