Reminding me of the late, great Catherine Seipp’s observation that “The constant ‘Eek, a mouse!’ tone of girlish fright has seeped from feminist rhetoric into the general rhetoric of the left,” especially influencing the newsroom, MSNBC.com is running a new promotion right now. Here’s the ad for it:

A note for MSNBC: a “gut check” means facing your fears head on, not allowing them to keep you up at night, covering your head in bedsheets, quaking, quivering and jumping at shadows. Being kept up at night means you failed your gut check. You’ve got none.