This time the target of liberal feminists is Legos, which introduced a line of toys targeted to girls. Well, two members of the gender equity crowd have decided the line is too girlie. They started a petition and got 55,000 signatures. That resulted in a meeting with Legos and an interview with Businessweek.
When asked what kind of concrete actions Lego could take that would please feminist activists like herself, Shoemaker-Richards said the company might consider building a product line around a franchise like Avatar: The Last Airbender, a Viacom International (VIA)anime-style cartoon series whose latest installment revolves around a female character named Korra. Episodes of the series available on Nickelodeon’s website reveal Korra to be a martial artist. She is muscular, yet generously endowed. From the looks of it, she can mix it up with any black belt. Apparently for Shoemaker-Richards, who says that she still enjoys playing with Legos from time to time, the road to girl liberation begins with kickboxing.
