Starmount could do Greensboro one last favor before it gets out of the commercial development business: it could save the city the headache and expense of renovating the Canada Dry building next to the Coliseum. Something needs to happen soon, according to lady hoops cheerleaders Steve Showfety and Harrison Turner:

Thanks to the coliseum and its Tournament Host Committee, NCAA officials and visitors from Arizona State, Rutgers, Bowling Green State University and Duke left town knowing how Greensboro embraces tournament basketball.

In addition to its first-class hosting of the competition on site, the coliseum also created and produced the hospitality events. They were part of our aggressive bid to host an NCAA Women’s Final Four, a major sporting event accompanied by a national convention of women’s basketball coaches and administrators. Not many mid-sized cities would pursue an opportunity like this.

It is time to aggressively provide the critical support our Coliseum Complex needs to achieve key parts of a changing master plan. Acquisition of the adjacent Canada Dry property is a much-needed step for the coliseum and a central part of plans for the redevelopment and improvements of the High Point Road-Lee Street corridor. This is an important strategic opportunity upon which community leaders need to act.

Anybody but the city, please. If anybody could pull it off, it would be Starmount. By the same token, if Carl Essa couldn’t do it, then there must be real problems.