The Piedmont Triad Partnership has announced its first major initiative since the reorganization that forced out longtime boss Don Kirkman.

Both the Winston-Salem Journal and the High Point Enterprise think it’s a swell initiative, with the Enterprise really emphasizing what a big deal it is:

Even if you are not directly involved in any of the furnishings pursuits already mentioned, if you reside, work or play in the 12-county Piedmont Triad Region, you have a stake in this PTP initiative because much of your future (and your children’s and grandchildren’s futures) in the region will be impacted heavily by how well this inclusive approach to enhance global competitiveness throughout the furnishings industry works.

That’s how BIG this step is!

Maybe I missed something, but it sounds like the same stuff they’ve been talking about for going on 10 years now —–marketing the 12-county Triad MSA as a hub for furniture, transportation and biotech. That was then and this is now, and I don’t perceive any difference. Just saying, since I personally have a stake in this deal.