The importance of free markets, limited government, and personal responsibiity can be hard to explain outside the context of political theory.

Max Borders, executive editor of the Free To Choose Network, explained during today’s John Locke Foundation Shaftesbury Society luncheon how his group is relaying freedom-related messages in ways that carry an emotional appeal.

Click play below for more details.

4:50 p.m. update: Watch the entire 57:33 presentation by clicking the play button below.

You’ll find other John Locke Foundation video presentations here.