Cheesecake Factory CEO David Overton was asked by CBS about the impact of Obamacare. Newsbusters highlights a key exchange.

The restaurant chain executive pointed out that, unlike many businesses, The Cheesecake Factory is “already…paying a great deal in health care. So, we’re not sure how much more it will be – or how much less – or what exactly we’ll do. So, for us, it won’t be as bad as it will be for others, which it will be very costly.”

O’Donnell followed up by asking about the possibility increased prices for customers: “When you say it will be very costly, it will be passed on to who – the customers?” Overton confirmed that this would be the case: “Well, I believe most people will have to do that or cheapen their product.”

In other words, get ready.