It is Bud Light’s fault.
Or more broadly, beer sales in general the past year or so. The perceived “value” brands light Busch, Coors, and Natural Lite have seen gains while “premium” brands like Heineken and Corona have fallen off a cliff. The default “I’ll have a beer” brands Bud and Bud Light — the latter by-far the single most popular beer in US (please shoot me) — have also tanked, indicating the occasional beer drinker is just saying no more often than yes.
With beer, wine, and mixed drinks being such fabulously profitable items on any restaurant’s or bar’s menu, any pullback in consumer spending on these items cuts straight to the bottom-line.
