by Mitch Kokai
Senior Political Analyst, John Locke Foundation
It’s the logo that Costco shoppers dread: when the “Death Star” appears next to their favorite item, indicating that the discount retail giant won’t restock once current inventory has sold out. Just this year, the Death Star has appeared on Filthy brand blue cheese olives, Kinder’s organic toasted onion dip mix, and Jonny Pops chocolate dipped strawberry pops.
Now the Death Star has been spotted adorning the price signs for Bud Light, which was the most popular beer in America back in the olden days of […checks notes…] a couple months ago.
If you think that’s a bad sign for Bud Light sales, you’re wrong. It’s much, much worse.
I first became aware of Bud Light’s Alderaan-like fate on Wednesday evening, when my friend and former RedState colleague Kira Davis tweeted that “they’re not even selling Bud Light at my local Costco anymore. Don’t know when it stopped but I’ve noticed it’s not in stock anymore.” Kira was reporting from southern California, which, as I noted on Instapundit earlier today, “isn’t exactly overrun with conservatives.”
Sure enough, sharp Costco buyers have been sharing photos on social media of the Death Star menacing Bud Light signs across the nation.
The troubled beer brand has quickly gone from “we can’t give this stuff away” to “a discount retail giant won’t even give it shelf space.”
That’s all the stuff you might already know. Now let’s get to the part where things go from very bad to much, much worse.
According to Investopedia, Costco has 111 million members who pay between $60 and $120 a year for the privilege of shopping their discount items. The average US member, believe it or not, is “a 39-year-old college-educated Asian-American woman who earns more than $125,000 per year.”
These are not the mouth-breathing, knuckle-dragging morons the press would have you believe are the only ones put off by Bug Light’s newly woke marketing and outrageous sense of superiority over their own customers.