TIME columnist Joe Klein, a longtime Obama supporter who believes the president has done nothing worthy of impeachment, nonetheless takes issue with the shameless use of the “I” word to help Democrats raise money.

So, this is smart strategy on the part of the Obama political operation, right? Well, grudgingly, yes. But it’s also cynical as hell. The White House is playing with fire, raising the heat in a country that is already brain-fried by partisan frenzy. There is something unseemly, and unprecedented, about an administration saying “Bring it on” when it comes to impeachment. Clinton’s White House certainly never did publicly, even though it was clear from polling that the spectacle would be a disaster for Republicans. Of course, President Clinton had done something immoral, if not impeachable, and Obama has not. Another impeachment ordeal would be terrible for the country.

Also terrible for the country, if all too common, is the DCCC’s impeachment begging—and the President’s constant fat-cat fundraising in a summer of trouble. What if he simply said, “I’m done with fundraising. This is an important election, but there’s just too much going on in the world right now”? His political folks would hate it, but I suspect it might be more effective, and presidential, than sending out tin-cup emails.