by Mitch Kokai
Senior Political Analyst, John Locke Foundation
Seemingly every day, the world’s biggest corporations dramatically announce a change to their business practices, product offerings, or marketing strategies because a vocal few on the Left create a fuss.
Whether it’s demands for users to play as transgender children in the latest Harry Potter video game or forcing white employees to undergo internal human resource struggle sessions, the marketplace increasingly appears to operate at the mercy of the allegedly offended.
But some in the business community have had enough and continue standing athwart the outraged, yelling “enough.”
In the midst of riots and general unrest throughout the nation’s cities last summer, Goya Foods CEO Robert Unanue reiterated his support for former President Donald Trump. …
… #BoycottGoya began trending on Twitter, with many Democrats demanding Unanue apologize. …
… Unanue remains a vocal supporter of Trump, most recently calling him the “legitimate president” at this year’s Conservative Political Action Conference in Orlando, Florida.
… Trader Joe’s
In July of last year, a petition authored by a California teenager circulated online calling on the grocery chain to remove racist branding and packaging,” which included the renaming of brands such as “Trader Ming’s,” “Arabian Joe'” and “Trader Jose.” …
… Contrary to initial reports from outlets such as CNN that the company was in the process of changing the labels, a statement from Trader Joe’s sent a clear message: Virtually no one who shops at our stores cares about these names. …
… Whole Foods
Despite its reputation as a coastal elite, Prius-driving liberal hot spot, the organic mega grocer has long been run by outspoken libertarian John Mackey.
A critic of universal healthcare, labor unions, and government-based policies to avert climate change, the Whole Foods CEO regularly shrugs off criticism from the political Left.