Within a tongue-in-cheek column about his efforts to run as an Emily’s List political candidate — a tough task for a man — Joel Stein of TIME offers a particularly interesting observation about campaign messaging.
I was not allowed to use the word liberalitarian since introducing new words is something political campaigns don’t approve of. Instead, they like words that don’t mean much, such as committed to my community and standing up for you. Also, I should play on voters’ fears. “What keeps them up at night?” she said.
So much for a sober, intelligent debate about the issues of the day.