There’s been much talk about rebranding the Republican Party in the wake of the GOP’s popular-vote loss in five of the last six presidential elections. There has been less talk about how Republicans would go about pursuing the rebranding process.

Mark McNeilly, a lecturer at UNC-Chapel Hill who spent 30 years working in marketing for IBM and Lenovo, offered the GOP some rebranding ideas during a presentation today for the John Locke Foundation’s Shaftesbury Society. In the video clip below, McNeilly describes his branding suggestion of “opportunity for all.”

2:35 p.m. update: Click play below to watch the full 56:06 event.

You’ll find other John Locke Foundation video presentations here.