With the recent release of our monthly Civitas Poll, an abounding 57% of likely general election voters say their beliefs align more with capitalism than socialism. 

Sixty-six percent said that capitalism more closely aligns with the concept of “the American Dream,” and 57% chose capitalism as more closely aligning with their own personal beliefs. 

“These results indicate that more and more North Carolinians believe in the power of individual control and innovation as drivers for economic progress and the pursuit of the American Dream, said John Locke Foundation President Donald Bryson. 

In addition to polling voters on their stance on capitalism vs. socialism, almost 50% of those surveyed said employers should not take a public stand on social issues that are politically controversial.

The constant culture war drumbeat is wearing thin on voters prompting them to scrutinize businesses based on their sometimes contentious positions. Look no further than Bud Light and Target, two blockbuster companies in the news for promoting controversial, cultural hot button issues, and as a result, their sales are plummeting, causing them to backpedal to stay afloat.  

Clearly, woke capitalism is bad for business, and consumers are tired of it. 

Companies should take a minute and consider what Americans are saying and, even further, how they make decisions regarding where to spend their hard-earned dollars.  

Milton Friedman said it best:  

“The great virtue of a free-market system is that it does not care what color people are; it does not care what their religion is; it only cares whether they can produce something you want to buy. It is the most effective system we have discovered to enable people who hate one another to deal with one another and help one another.” 

To read the full results from our latest Civitas Poll and to download the poll cross tabs, click here.

This statewide poll was conducted with 600 likely general election voters.