by Barry Smith
The N.C. Supreme Court has reversed a lower court’s ruling and upheld the state’s ban on Internet sweepstakes.
Sweepstakes companies, who brought the lawsuit against the statute, had won at the Court of Appeals level, where that court had declared that the law was overly broad and banned protected free speech.
In her opinion, Hudson says that announcing whether a participant had won or lost a sweepstakes game was not protected free speech.
“Telling a sweepstakes participant that he or she has won or lost is no more protected speech than calling ‘Bingo!’ or ‘21.’”